Showcase: StackPath

StackPath is a startup in the web security space. The startup I worked at before this, MaxCDN, was acquired by StackPath in July 2016. In its initial round of funding StackPath raised $150 million.

After an audit of MaxCDN’s marketing efforts, content showed to generate substantially more leads and revenue than advertising. Because of this finding a large portion of StackPath’s marketing budget was reserved for content creation and promotion.

This new budget let me hire 8 freelancers including 6 content creators, a proof reader, and an outreach specialist. In addition to generating content topics and working with these freelancers, I also created content on my own to drive leads and enable sales.

Highlights

  • Managed all content creation and publishing efforts for company of 150+ people
  • Created lead gen content that helped sales exceed $50K new signup goal
  • Created case studies included in RFPs for Fortune 100 companies
  • Planned and executed 3-month content strategy
  • Received 50% email response rate from influencers when promoting new posts

Content

The following is content I created or managed the creation of: