Pardon me, but social shares and pageviews mean shit (unless you’re making money off advertising). If your end game as a business is selling products and services, metrics like these are meaningless. They are vanity metrics. Continue reading “Always attribute content to revenue, even if measurement is imperfect”
After joining a tech startup specializing in content delivery networks in November 2014, I realized there was a lot I didn’t know about “how content worked.” Specifically web content. I was a pro at hitting publish, but didn’t know how my content was being delivered to the devices of my audience.
I recently had the pleasure of being a guest on the Content Champion podcast hosted by Loz James. This was my first time being publicly interviewed about my content marketing experience. It was slightly nerve-wracking but a lot of fun. Loz’s engaging, casual style made it easy for me to open up. Continue reading “3 takeaways from my first podcast interview on content marketing”
I’m sure I’m not the first to use the term “minimum viable content.” And to avoid being affected by someone else’s definition, I’m not going to Google the term before writing this.
But I do know for a fact that two other terms with the phrase “minimum viable” in front of them have been talked about extensively: minimum viable product and minimum viable audience.
I do this thing called content marketing for a living. And while I have a strong set of content marketing beliefs, sometimes I forget them. Sometimes I create content because I’m pressured to. I then give that content a seductive title because that’s the only way it will ever get exposure.
I first heard about digital sharecropping on Copyblogger. This is when you publish original content on a platform you don’t own like LinkedIn or Facebook. After you click “Publish” or “Save,” the platform takes control of the content you created. Basically, you create the content, but it’s not yours.