I’m sure I’m not the first to use the term “minimum viable content.” And to avoid being affected by someone else’s definition, I’m not going to Google the term before writing this.
But I do know for a fact that two other terms with the phrase “minimum viable” in front of them have been talked about extensively: minimum viable product and minimum viable audience.
Continue reading “Minimum viable content and 4 examples”
I do this thing called content marketing for a living. And while I have a strong set of content marketing beliefs, sometimes I forget them. Sometimes I create content because I’m pressured to. I then give that content a seductive title because that’s the only way it will ever get exposure.
Continue reading “Crap content, and an idea for ending it”
Setting up a CDN for WordPress is confusing. I often hear this from people who want to make their WordPress site faster. And I can completely relate to what they’re saying. When I first tried setting up a CDN on my WordPress site a few years back (before I was hired by MaxCDN), I was a little lost too.
Continue reading “How to make WordPress 160% faster”
I first heard about digital sharecropping on Copyblogger. This is when you publish original content on a platform you don’t own like LinkedIn or Facebook. After you click “Publish” or “Save,” the platform takes control of the content you created. Basically, you create the content, but it’s not yours.
Continue reading “No more original content on LinkedIn”