Hello future employers, future clients, friends, and web surfers – and welcome to my website.
You’re in the right place if you want to a) see I’m the right fit for your company or project, b) learn more about what I do professionally, or c) discover the advantages of working with a content marketer who embraces transparency.
Working in reverse order, let me start by saying that I believe in transparency and honest marketing. You may even call me a romantic content marketer.
Some traditional online marketers find my romantic approach strange, but I see it as the only way to live, work, and form long-lasting relationships with customers, clients, and everyone else in this world.
I also see it as something that gives me some distinct advantages in online marketing and generating leads and sales for businesses.
My Beliefs as a “Romantic” Online Marketer
First, I will tell you what beliefs I have as a content marketer. Then I will describe the advantages that the consequential actions of my beliefs make possible.
Introducing my beliefs …
- I believe that every piece of content I write will mean something to my audience.
- I believe that web copy should be convincing and creative, but never over-exaggerated.
- I believe that the best should be recognized as the best.
See what I mean by romantic? And many online marketers and copywriters would call my beliefs just that – romantic, even unrealistic and impractical.
But they’d be wrong in their close-minded, do-it-the-old-fashioned way thinking. The fact is, my beliefs that form the foundation of my approach to content marketing and copywriting are both romantic and real.
Don’t just take me on my word though.
Proof that My Beliefs Empower A Solid Approach
Anyone can say that they’re one of the best content marketers and copywriters in Pittsburgh or elsewhere. But the only proof lies in people – and numbers.
Throughout the years, I’ve had the privilege to work with some amazing entrepreneurs, small businesses, and top-rated digital marketing agencies – as an employee and freelancer. And from what I can tell, all of my clients and employers appreciate me as much as I appreciate them.
I get chills every time I read their praise, because I know I have made their lives easier … and their company a little bit better.
“Robert is great to work with and I’d recommend him – both for his skills as well as his personality – to anyone looking for help getting the copywriting on their website fine-tuned.”
Joseph Ranseth, Vine Multimedia
“Robert is awesome! In fact, he is so awesome I am almost tempted to tell you he sucks so I can keep him all to myself. The report he wrote for me was impressive.”
Kelly O’Neil, Marketing to Millionaires
As a content marketer whose mission is to create authoritative content that drives traffic to websites – and as a copywriter whose focus is to turn that traffic into sales – I put a heavy emphasis on numbers and ROI.
Without the right numbers, my approach would just be … romantic. And that’s not good enough for me. It’s important for me to know that my approach is both wholesome and effective at bringing in targeted traffic.
And it does …
Rob helped us increase organic traffic to our website by 31% in just a few months. He improved on-page SEO and started a modest, yet smart content marketing strategy that brought in new, relevant traffic. I’d be very interested to see what he could do with even a small marketing budget for a larger company. Drinks on me when you come to San Diego, friend!
John Shammas, iSquad Repair
The Advantages of My Approach
When It Means Something, It Works.
At the beginning of this page, I told you that I believe every piece of content I write will mean something to my audience.
What this means is that I go to great lengths to make sure the content I create is highly informational, digestible, and valuable.
Where other content creators would just churn out content because it’s on a publishing calendar (created by an outside consultant), I put quality before quantity. Not just because I believe the Internet is already polluted with uninspired junk, but because I believe that people need what I produce to learn more about a topic and more easily solve their problems.
This approach to content creation results in more social shares and word-of-mouth shares of digital content. It also inspires readers to return to your website for more useful information. And when readers return, that means they trust you.
It also means they buy from you, refer you, and help you become the business you want to be.
As Brian Clark of Copyblogger says, it’s about media, not marketing. Which means that when you give someone a useful piece of media (article, whitepaper, blueprint, video series, etc.), they will follow you first.
The ROI of producing and distributing valuable content that means something is monumental.
Why do you think the term “content marketing” got so big? Businesses discovered that giving away free content garnered trust, and trust garnered leads upon leads, sales upon sales.
Things That Aren’t “Sold,” Sell.
As previously mentioned, I believe that web copy should be convincing and creative, but never over-exaggerated. Offers also shouldn’t be pushed right away.
First you must present a promise that you’ll live up to; paint a picture of a less problematic life that’s realistic and attainable with the help of your offer; present proof that your offer has helped others before; and finally push your readers to take action (because everyone needs a little push).
This is a proven approach known as the 4 P’s of effective copywriting.
I combine this with what my digital mentor, Brian Clark, simply calls “educating.”
If you can educate your audience about things related to their problems and desires while informing them about your product or service – well, that translates to impact and sales. Impact someone and change the way they think and you’ll have their business forever.
Quite simply, an educate-don’t-sell approach translates to more immediate sales AND more sales down the road. This is because people don’t trust businesses that pitch them. They trust businesses that offer them real value in a non-gimmicky, non-commercial way.
See the similarities between content marketing and copywriting that informs and doesn’t just sell?
Imagine the power of a digital marketing strategy that combines the two together.
Your Ingenious Offer Inspires My Ingenuity
When I’m working for a business that isn’t just copying an existing offer by a competitor, I pour my heart into my work.
In other words, if your company aims to be the best by offering the best value to your customers, I recognize this and produce my best work. This is work driven by my passion (for a better, easier, less problematic world filled with better businesses) and complemented by my skills.
I believe that the best should be recognized as the best, and with my passion and unique skill set, I pour everything I have into projects to achieve that recognition.
Looking for another drone? Count me out.
Looking for someone who strives to see beyond and find the intangible ingredient that all great projects and campaigns contain.
Count me in.